Company News

I Don’t Wanna Grow Up!

More US adults, 18-34, live with parents rather than partners.

Author Image

By: TOM BRANNA

Editor

The Boomerang Generation would suggest that kids actually leave the house before returning. Not so, according to the Pew Research Center, and that could have major implications for FMCG companies. In 2014, for the first time in more than 130 years, adults ages 18 to 34 were slightly more likely to be living in their parents’ home than they were to be living with a spouse or partner in their own household. Broad demographic shifts in marital status, educational attainment and employment have tran...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters